Who is Sarah Herron?
Sarah has more than a decade of experience managing digital platforms. She managed online platforms for HGTV and the Great American Country network where her content and SEO strategies helped generate unprecedented web traffic gains and was directly correlated to ratings and product growth. She led the print-to-web conversion of HGTV Magazine from trial to launch. AdAge awarded the publication with the title “Launch of the Year.” Under her leadership, the HGTV Pinterest platform became the top source of social media traffic and was named as one of the Top Pinners to follow by the Huffington Post. Along with curating and optimizing front-facing content for HGTV’s primary website, she was a contributor to the CableFAX award-winning blog “Design Happens.”
She has managed digital operations for a variety of events, ranging from professional conferences and local fundraisers to film screenings and music festival installations. These projects included activating splash pages, online registration portals with database integrations, as well as creating digital experiences that leveraged social media and engaged participants before, during and after the event.
Sarah is a founding board member of Clayton-Bradley Academy. She launched the school's initial digital platforms and led the startup student recruitment campaign. In the fall of 2015, Sarah helped launch Alliance for Better Nonprofits, a startup resource and training center with the capacity to serve organizations across 25 counties. She led the development and deployment of the center's marketing tools, social media platforms and website with an integrated database. Following the center's launch, Sarah was named as one of the Top 5 Outstanding Young Professionals of Knoxville, receiving an inaugural YPK Community Impact Award.
Sarah served as the senior digital strategist at CMOco, a marketing outsourcing agency. While there, she managed social media for a wide-range of clients including retail, e-commerce, hospitality, B2B and a public utility.
The Herron Group
Along the way, Sarah has worked with some of the best and brightest writers, editors, photographers, producers, designers and developers. She can activate an incredible network of contractors for all-things digital.
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