Sample Work

We create low-cost digital platform solutions with a smart, streamlined approach to a high-impact online presence.

Website Solutions

Don't spend thousands of dollars on a new website until you talk to us! We can transform and optimize an existing site or build a new platform that removes the noise and gets the job done. We also offer affordable support and hosting services. 

 

Social Media Posts & Ads

*Includes Sarah's work for CMOco and Scripps Networks

Applewood Farmhouse Restaurant & Grill

Managed June 2016-August 2017

Restaurant sales increased 20% YOY (Source: Knoxville News Sentinel, Dec. 2016)

Twitter Strategy : Media outreach, travel blogger engagement and SEO signaling. 

Twitter Strategy: Media outreach, travel blogger engagement and SEO signaling. 

Instagram Strategy:  Engage with potential customers using the locator and geographic hashtags.

Instagram Strategy: Engage with potential customers using the locator and geographic hashtags.

Cross-Platform Strategy: Expand community and lift integrated brand content across multiple channels. 

Cross-Platform Strategy: Expand community and lift integrated brand content across multiple channels. 

Lenoir City Utilities Board

Launched June 2016, Managed through August 2017

Reduced negative sentiment by 70% (Source: Hootsuite)

Twitter Strategy : Alert customers of Outage & Service Disruptions: Media outreach and customer engagement through #LCUB.   

Twitter Strategy: Alert customers of Outage & Service Disruptions: Media outreach and customer engagement through #LCUB.   

Engagement Strategy:  Create positive sentiment with utility customers during and after outages. 

Engagement Strategy: Create positive sentiment with utility customers during and after outages. 

Content Strategy: Answer frequently asked questions with a series of posts to inform the public and encourage storm preparation.

Content Strategy: Answer frequently asked questions with a series of posts to inform the public and encourage storm preparation.

Rusty Wallace Toyota & Ford Dealerships

Managed July 2016-August 2017

Raised profile of new Ford location to local audience. Social Media ad campaigns had a direct correlation to increased sales. (Source: Internal Reporting)

Advertising Strategy : Attract and target local Ford/Toyota owners who are most likely to buy a vehicle. Utilize platform features, like offering a service incentive in exchange for a test drive. (Link to promotion N/A)

Advertising Strategy: Attract and target local Ford/Toyota owners who are most likely to buy a vehicle. Utilize platform features, like offering a service incentive in exchange for a test drive. (Link to promotion N/A)

Instagram Strategy : Reach local Millennials through location feature and localized hashtags. 

Instagram Strategy: Reach local Millennials through location feature and localized hashtags. 

Social Media Strategy: Emphasize wide selection to locals in the market for a Ford. In copy, leverage target demographic's value for "no-hassle" sales experiences.

Social Media Strategy: Emphasize wide selection to locals in the market for a Ford. In copy, leverage target demographic's value for "no-hassle" sales experiences.

Consign to Design

Photography & Gallery Posts/Boosts June 2017-August 2017

Provided high-quality photo assets. Significantly reduced social media advertising costs.

Instagram Strategy : Utilize local shopping and affinity hashtags to increase foot traffic to the store. 

Instagram Strategy: Utilize local shopping and affinity hashtags to increase foot traffic to the store. 

The InSite Group

LinkedIn & Facebook Support, May-November 2016

Mined leads & Equipped sales team with best practices for LinkedIn. 

Social Media Strategy: Create assets to showcase client work and highlight strategic partnerships while mining leads.    

Social Media Strategy: Create assets to showcase client work and highlight strategic partnerships while mining leads. 

 

Created for the 2018 Williams for Congress campaign

CMOco client, Rusty Wallace Ford's Memorial Day promo

CMOco hospitality client, Applewood Farmhouse following Gatlinburg Wildfire

CMOco e-commerce client MuscleRopes.com holiday shopping promo

 
hgtv-logo
  • Managed the HGTV Pinterest page, which became the leading source of social media referrals. Huffington Post named HGTV one of the Top Pinners to Follow for 2013. 
  • Produced top-performing HGTV newsletter franchises, each with an average of 2+ million subscribers. 

  • Created new pages on HGTV.com surrounding 42 home category keywords, which yielded +38% in search engine referrals. 

  • Developed and curated content for HGTV.com, including the CableFAX award-winning blog "Design Happens."

HGTV magazine logo - orange.jpg
  • Led the production of HGTV Magazine’s print-to-web conversion, from trial to launch.
  • Ad Age awards named HGTV Magazine the 2012 “Launch of the Year”
  • Content strategies yielded 22 million page views
great american country
  • Repositioned digital offerings to focus on programming. Great American Country show content: +164% increase in traffic YOY. 
  • Network delivered No. 1 ratings growth (Nielson, June & July 2014)
  • SEO strategies: +63% increase in traffic YOY. 
  • Created original content for the website, e-newsletters, blog and promotional platforms, including syndication and social outreach: Facebook, Twitter, Pinterest, Instagram, Google+
  • Facebook following +40% increase YOY
  • Key Projects: CMA Awards Red Carpet, CMA Fest Coverage, ACM "Reader's Choice" Voting Platform, Wrangler National Rodeo Finals 

Content Samples

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